Your future as a professional marketer is much brighter when you can confidently take part in your firm's strategic and financial decision-making. The sooner you understand the way money moves in, out and through your firm's marketing initiatives, the more value you will bring to your role. This session will begin with a general review of the basic financial concepts behind "generating a return." Those concepts will be applied to planning, budgeting and analyzing marketing initiatives. Attending this session will help you become a more integrated marketing professional, ready for the future!

About the Speaker

Kevin Hebblethwaite earned his Bachelor of Business Administration from Furman University in Greenville, South Carolina. He has almost 20 years of experience in business development, marketing and management for technology-centric professional services companies. Kevin trains and consults with clients who use the Deltek Vision platform for client acquisition and retention, marketing information management, client feedback improvement and operations management.

Previously, Kevin was President/CEO of an engineering consulting firm focused on technology solutions for the built environment. He worked with a broad spectrum of clients, including AEC industry firms, program managers, developers, hospitals, corporations, academic institutions, and government agencies throughout the United States.

Kevin has been a member of SMPS Atlanta since 1999, where he served as Chapter President in 2003-2004. He chaired the Presidents' Leadership Symposium in 2006 and the Marketing Communications Awards Program in 2008. He served on the Society's Board of Directors from 2009-2014 and as President 2012-2013.

SCHEDULE
8:00am - 8:30am - Registration/Networking
8:30am - 8:40am -  Introduction by Marissa Ketelhut 
8:40am - 10:40am -  Presentation/Q&A
10:45am - Adjourn