On November 6, SMPS Michigan and AIA Michigan will bring together clients, content experts, principals, technical professionals, business developers and marketers in a session focused entirely on building your firm’s marketing strategy.  No matter whether your firm is small or large, if you’re a technical professional or a marketer, or even if you are a sole practitioner, this session is for you.  Over the course of the day, you will:

1. Learn how to truly differentiate your firm, and yourself, from the competition You will be exposed to cutting-edge research, best practices, benchmarks, and marketing and business development ideas—information not available anywhere else—to position your firm more solidly in your markets.
2. Leverage best practices in strategic planning, marketing and business development. techniques:  Using these scalable approaches, you will be able to develop a tailored approach for your firm or career.
3. Identify partnering opportunities, and strengthen relationships you already have.
   The conference will give you a chance to build critical relationships and access the connections among the AIA, SMPS and other industry partners that are attending the session.
4. Secure business intelligence. During conversations, presentations, and Q&A, you will discover what others know about upcoming projects and opportunities to win work.

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Event Co-Sponsors

The Society for Marketing Professional Services – Michigan Chapter

The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News–Record Top 500 Design Firms and Top 400 Contractors.

AIA Michigan – A Society of the American Institute of Architects

AIA Michigan serves its members and advances the profession of architecture through education, networking, partnerships, promotion and advocacy at a state-wide level. It provides and funds programs, fosters communication among its members and the public, mentors students and young architects, collaborates with allied professions and organizations, and is of service to society.  The mission is achieved through public advocacy, education and fellowship.

Endorsing Sponsors

Event Details

Date

November 6, 2014 - 8:00am – 4:45 pm

Location

Schoolcraft College VisTaTech Center
18600 Haggerty Road
Livonia, MI 48152
http://vistatech.schoolcraft.edu/

Tickets

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Standard Rate:  $89 flat rate
Group Discount: (For tickets purchased for more than one individual from the same company.  Transaction must occur all at once for discount to be applied to additional attendees)
$89 for first registrant, $69 for each additional registrant from the same company.

Speakers

Speakers at Become a MARKITECT are recognized A/E/C Industry professionals from firms across the United States, many of which have spoken at national conferences and associations. 

Curriculum

The Become a MARKITECT curriculum encompasses the six learning modules described below. Case studies from the A/E/C industry and best practices from inside and outside the industry are incorporated into each of the modules to illustrate how you can apply these concepts immediately in your firm, no matter how big or small.   A media panel will be held during the lunch hour where participants will be able to hear directly from leaders in the media industry about how to get your firm, yourself and your expertise noticed.

Click here to purchase tickets for this event!