We will be rescheduling this program for a later date.  Stay tuned for more information.

Couldn’t attend Build Business or missed a seminar while you were there? You’re in luck! The Best of Build Business is coming to the Mitten State! Join the Michigan Chapter in a quick-fire roundtable discussion on some of the most memorable programs from San Antonio. It’s like your own Build Business mini summit right here!

Date/Location

August 12, 2014
Barton Malow Company
26500 American Dr, Southfield, MI 48034

Schedule

3:30-4:00 - Registration/Networking
4:00-4:15 - Intro/2 min Roundtable Sales Pitches 
4:20-4:40 - Roundtable Selection 1
4:40-5:00 - Roundtable Selection 2
5:00-5:20 - Roundtable Selection 3
5:20-5:30 - Closing

Roundtable discussions will be facilitated by SMPS Michigan Board and Committee Members:

Topic: Keeping the Client in Play: Managing Your Contacts Between Projects.

Led By: Nicole Franzen, Business Development Manager, Corporate + Commercial Studio | Harley Ellis Devereaux + 2015 President-Elect SMPS Michigan

Nicole’s A/E/C career experiences first started Down Under when she landed in Sydney, Australia working as a Marketing Coordinator for Australia’s largest commercial developer. Next, she had a three year layover in Honolulu working at a Project Management firm before she made her way back to Michigan working for a construction firm in downtown Detroit.

Today, Nicole is with Harley Ellis Devereaux, as the Corporate + Commercial Studio Business Development Manager. She finds her role exciting and unique since she is always meeting new faces, cultivating existing client relationships and connecting corporate workplace clients to the dynamite design, architecture and engineering team at HED!

Currently, Nicole serves on SMPS Michigan’s Board of Directors and is also serving at the chapter’s President-Elect. She is also affiliated with CREW (Commercial Real Estate for Women) and serves as the Co-Chair for the organization’s Impact Awards committee. Nicole holds an B.A. in Public Relations and minor in Business Management from Western Michigan University. 

Topic: Push or Play: Realize Your Distinctive Leadership Identity and Maximize It

Led By: Laura Matter, CPSM, LEED AP BD+C, Corporate Practice Manager | SmithGroupJJR + Programs Committee Co-Chair SMPS Michigan

As SmithGroupJJR’s Corporate Practice Manager for Learning Practice, Laura is responsible for overseeing the firm’s strategic and tactical activities, encompassing research and knowledge management, marketing and communications, staff and client development, as well as public relations to ensure market leadership and Higher Education Practice growth. With more 13 years of experience in the industry and Masters degrees in both architecture and business administration with a concentration in marketing, she brings a unique perspective.

Laura spearheaded the marketing launch for the SmithGroupJJR Shanghai office including marketing collateral development, public relations and social media efforts, business development strategy and comprehensive internal and external communication campaign. She is actively involved in the pursuit of new commissions and competitions and facilitates the building of teams and expertise to meet the needs of clients in China.

Laura is an active member of the Society for Marketing Professional Services (SMPS), the national association that brings together business developers, marketers, owners, clients and principals in the AEC industry. She has held multiple positions on the board and served as SMPS-Michigan President in 2012-2013.

Topic: The Opening Playbook: Building Business Relationships That Grow Revenue

Led by: Bill Reader, Director of Marketing | NTH Consultants, Ltd.

For the past nine years, Bill Reader has been the Corporate Marketing Director for Detroit-based infrastructure engineering and environmental services consultant, NTH Consultants, Ltd. Bill is a past President of SMPS-MI, a speaker at SMPS national and regional conferences, and currently serves as incoming chairperson for the SMPS Striving For Excellence awards committee.

Topic: I want to be Rubber, but I feel like Glue:  How to Regain Your Personal and Professional Bounce

Led By: Stacie Williams, Proposal Manager/Marketing Coordinator | Lord Aeck Sargent

Stacie Williams is a Proposal Manager/Marketing Coordinator with Lord Aeck Sargent of Ann Arbor. Even with more than 10 years of experience in the AEC industry, SMPS has been an invaluable part of learning to juggle the madness of marketing. Stacie will share insights gathered at the SMPS Build Business 2014 Conference in Texas. As an Associate at LAS, she assists with project communications, compiles and delivers RFP/RFQ responses, award applications and developing graphic collateral for a variety of practice areas. Lord Aeck Sargent is one of the distinguished firms on the BD+C list and Arch. Giants 300 Firm Index. LAS is a Top 500 Design Firm.

Topic: Client Panel: Owners Rep/Project Management

Led By: Michelle Coffin, Marketing Coordinator, Barton Malow Company + 2014 President SMPS Michigan

Michelle is the 2013/2014 President of SMPS Michigan. She currently works at Barton Malow Company as a Marketing Coordinator. Prior to Barton Malow, she was the marketing coordinator at Soil and Materials Engineers, Inc. Michelle has over seven years of experience in the AEC industry. She has a bachelors of arts in journalism from Western Michigan University.