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Please Note: In order to provide our members with the highest quality programs and events, it is necessary to have accurate attendance numbers when scheduling speakers and securing venues. For this reason, no refunds are offered for cancellations, including if the event is rescheduled. However, you may send an alternate to the event at no additional charge. Reach out to us at [email protected] for name changes or questions.
“A Layout League of Our Own" All-Day InDesign Workshop
October 27, 2026
8:00 AM - 5:00 PM
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SME
43980 Plymouth Oaks Blvd
Plymouth, MI 48170
Directions
A Layout League of Our Own: from AEC InDesign Rookies to Heavy Hitters
There’s no cryin’ in marketing! Learn to layout like a pro and win more proposals.
Prerequisites:
- Understanding of AEC marketing materials (e.g., proposals, SOQs, presentations)
- Familiarity with intermediate InDesign functions, including creating and using paragraph and character styles
- A licensed version of Adobe InDesign installed on your laptop
- Experience with creating AEC marketing materials (e.g., proposals, SOQs, or presentations)
Attendees can receive SMPS CEUs under Domain 4: Proposals, for attending the event.
Speaker
Julie Shaffer, FSMPS, CPSM
Owner | Creative Director of Shaffer Creative
After 11 years as an in-house professional services marketer, Julie Shaffer, FSMPS, CPSM, founded Shaffer Creative in 2012 to offer consulting, training, and creative design services, empowering firms to secure new work and thrive in the competitive landscape. But her passion extends beyond providing deliverables. As an Adobe Community Expert, an Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign, a certified instructor, and an award-winning designer, Julie strives to inspire AEC marketers to balance creativity, efficiency, and functionality for polished, impactful submittals, equipping this generation of marketing coordinators to become the next generation of marketing leaders.
Agenda:
8:00–8:15 am Arrival/Registration/Set-up
8:15–8:30 am Welcome and Introductions
8:30 am–noon Session 1
noon–1:00 pm Lunch/Break/Networking
1:00–1:15 pm Afternoon Set-up
1:15–1:30 pm Afternoon Welcome and Introductions
1:30–5:00 pm Session 2
Tickets
$250.00 Member Ticket
$290.00 Non-Member Ticket
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“A Layout League of Our Own" All-Day InDesign Workshop
SME
43980 Plymouth Oaks Blvd
Plymouth, MI 48170
