A lot of AEC firms are jumping into AI tools, but many struggle to turn that experimentation into something useful or repeatable. More often than not, the issue isn’t the tools—it’s not fully understanding what AI and generative AI actually are, how they work, and what they’re genuinely good at. Without that clarity, managing these new technologies becomes a hurdle rather than a help, and workflows get messy fast.

This session starts by grounding AI in plain language, then connects that understanding to better decisions around tool selection and workflow design. From there, we’ll walk through practical ways to integrate AI into real marketing research, business development, and promotional activity workflows, including content creation for SEO and AI-optimized content (AIO), while protecting quality, brand voice, and human judgment.

Learning Outcomes

By the end of this session, participants will be able to:

Who Should Attend

Marketing, business development, and growth professionals at AEC firms who are curious about AI and want practical guidance on implementing it into real, day-to-day workflows without the hype.

Event Timeline:

• 2:30 PM - Registration
• 3:00 PM - Presentation
• 4:00 PM - Networking Happy Hour 

Speaker: 

Del Belcher, MA, CPSM

Del Belcher is the Marketing Manager at Commonwealth Associates Inc., focused on connecting technical engineering expertise with strategic marketing. With a Master’s in Strategic Communication from the University of Iowa and experience as an adjunct instructor, Del brings a strong foundation in communication, inclusive design, and real world application.