• The ability to identify someone's communication style in the first 60 seconds of conversation (yes, really).
• Specific phrases and approaches that make each personality type lean in and say "yes."
• Why your natural style might be costing you deals (and relationships) without you realizing it.
• Real-world scenarios from marketing and business development that brings DISC to life.
• A personal action plan for adapting your approach to land more meetings, close more deals, and build stronger client relationships.

Here's What Makes This Different: This isn't a lecture on personality theory. This is an interactive, example-rich session where we'll decode real client interactions, practice style-shifting in the moment, and have some fun discovering why we do what we do. You'll leave with tools you can use in your next client call—and finally understand why your colleague insists on talking about feelings when you just want the bullet points. Whether you're in Business Development, marketing, or client service, mastering DISC isn't just a nice-to-have—it's the difference between being good at your job and being exceptional at it.

Perfect for: Anyone who communicates with clients, prospects, or cross-functional teams and wants to stop working harder and start communicating smarter.

All participants will be asked to complete a D.I.S.C. assessment prior to attending the workshop. Link to assessment will be included in the registration confirmation email and NEEDS to be completed by April 7, 2026. 

Event Registration has been extended and will close at noon on April 7, 2026.

Speaker: Greg Coyne | Principal at Sandler by Gerry Weinberg and Associates

Greg Coyne is not your typical speaker. He’s the kind of facilitator who gets you thinking, laughing, and maybe even rethinking the way you've been doing things in sales, leadership, and business. If you’ve ever rolled your eyes at advice like “just do more,” Greg’s your antidote. He brings a fresh, no-fluff approach that helps Sales and Marketing Pros and Leaders connect the dots between mindset, behavior, and real business outcomes. Whether you're dealing with tough conversations, trying to coach up a team, or just want to sell more, Greg’s sessions are full of “aha” moments you can actually use. You’ll get interaction, real-world stories, and actionable tools—not theory or corporate buzzwords. Expect to be challenged, engaged, and energized. Greg’s been on stages at MISHRM, Community Bankers of Michigan, featured on the Michigan Business Network and Small Business Association of Michigan, and heard on podcasts like Time to Shine and Business Vitality. Outside of work, he’s all about running, exploring new places, and spending “lake time” with his wife Christina and their golden doodle, Abby—who’s definitely the boss of the house.