It’s essential for leaders, and all designated spokespeople, to communicate effectively in a range of situations, from public speaking to media interviews. The prospect of facing various audiences, including journalists who are facing tighter and tighter deadlines and the pressure to produce even more news products with finite resources, can be daunting, especially when the stakes are high.

 In this workshop, we will delve into not only mastering media interviews to make a positive impact but also integrating the essential aspects of powerful presentations and effective public speaking, ensuring an authoritative and impactful delivery. Finally, we’ll incorporate the best ways to amplify your messaging wins and how to layer your PR strategies with other social/digital content strategies – and more.

 Jennette Smith Kotila and Rich Donley, APR, both members of CRIMSON, a full-service brand advocacy agency, will be leading the workshop. Jennette is CMO/Partner at CRIMSON. She has more than 25 years of experience as a communicator and content strategist. She operates as a lead strategist on select accounts, managing work teams and complex projects. Rich, president and partner of CRIMSON, is considered as one of the foremost industry authorities on public relations, messaging, crisis communications, and crisis management. An accredited public relations (APR) professional, Rich has more than 30 years of experience increasing reputation, engagement, and awareness for local, national, and global brands.

 Through interactive and practical demonstrations, including mock interviews and presentations with real-time feedback, attendees will have the opportunity to witness firsthand the effectiveness of various techniques. We will address the powerful “message box” technique and the impact of body language and tone of voice on audience engagement and perception.

 Whether you are a designated spokesperson looking to refine your presentation and media interview skills or tasked with preparing leaders and other subject matter experts for engaging presentations and media interactions, this workshop will provide you with the essential tools and insights needed for success. As we look forward to 2024’s communications initiatives, this foundational workshop will help you and your teams land the key messages!