As technology advances, how we live, play and work can transform seemingly overnight. In the world of marketing, technology has allowed us to reach a wider audience using more efficient and cost-effective methods and introduced new software and intelligence into our daily lives. Despite the many promises of technology, marketers ask the question if these new advances will cause us to sacrifice human connection and hinder client relationships. However, what if there was a way to reap the benefits of technology and simultaneously enhance the client experience?

Author, speaker and experience architect Evan Carroll believes that companies can leverage technology, data, and analytics to drive customer loyalty and advocacy.

Join SMPS Michigan Wednesday, November 7 as Carroll discusses how companies can see more significant results from their marketing and sales teams by focusing not just on technology, but on their customers. Carroll will provide compelling examples of companies who have been successful using this approach and teach you how to apply these methods to your marketing strategy.

You will leave this event with the tools to transform your company into a client-focused operation that utilizes technology to create a better experience for your team and your costumers.

ABOUT OUR SPEAKER

Evan Carroll is an author, speaker, and experience architect. His career spans roles in user experience, marketing, and product management for leading agencies and technology companies. He’s the author of two technology books and has appeared in major news outlets including The New York Times, CBS Sunday Morning, NPR’s Fresh Air, The Atlantic, and Popular Science. A frequent speaker on technology, marketing, and digital culture, Evan has presented to audiences at SXSW Interactive, the Library of Congress, the Internet Archive, the American Bankers Association, the American Bar Association, the American Marketing Association, and the Direct Marketing Association, among others.

Before starting Evan Carroll and Associates, Evan worked at ChannelAdvisor, an e-commerce software company that helps brands and retailers extend their reach. Previously, Evan worked at Capstrat, an award-winning communications agency in the Omnicom Group. There Evan helped technology, healthcare, and higher education clients craft their digital and traditional communications. Evan is co-author of the book, Blue Goldfish, which highlights businesses leveraging technology, data and analytics to do a “little something extra” to improve the experience for their customers. A leader in digital legacy and personal archiving, Evan is co-founder at The Digital Beyond and co-author of the book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy? (New Riders Press, 2010). Evan holds MS and BS degrees in Information Science from UNC-Chapel Hill. He’s a past president of the Triangle American Marketing Association and is a member of the National Speakers Association.

SCHEDULE

11:30 – 12:00 – Networking

12:00-12:15 – Lunch

12:15 - 1:45 – Evan Carroll

1:45 – 2pm – Adjourn

CEUs

Earn 1.5 CEUs for attending.