No matter how exciting your company happenings or project news may be, garnering the right attention from the press can require an extra push.

Hope and Jason Brown, of PublicCityPR, are two PR experts dedicated to determining effective methods for a company’s message to reach local and national audiences. Join Hope and Jason as they walk SMPS Michigan through strategies on how to leverage your firm’s reputation and use community outreach to create buzz. This event will feature the basics of media outlet engagement, event planning, and tactics that will bring awareness to your firm’s identity and brand.

You will leave with the unique tools, different perspectives and fresh ideas to give your public relations plan the push it needs to succeed!

ABOUT OUR SPEAKERS

Jason Brown, a public relations executive with 10+ years of extensive media and community relations experience launched PublicCity so companies could have an efficient, affordable, reliable and seasoned professional solution driving their public relations and publicity needs.

Prior to founding PublicCity, Jason gained considerable experience working at various Detroit-based public relations agencies over the last 10 years, where he functioned as a media relations specialist. He has developed and managed communications programs and projects for leading companies, such as Dunkin’ Donuts, eBay and Microsoft and also spent significant time working on various General Motors project work. Jason leverages his vast network of media and community contacts to benefit his existing clients.

Jason is extremely connected with local, regional and national media. Among the highlights of his accomplishments include placing various regionally-based clients in front of the national media spotlight. Jason has secured national placements in Business Week, Wall Street Journal, New York Times, Entrepreneur, Inc. and Fortune Small Business.

Hope Brown, APR brings more than 14 years of PR agency experience in strategic communications planning and execution within a variety of industries, including health care, professional services and non-profit, to her role as principal at PublicCity PR.

Prior to joining the firm in 2012, Hope served as a director and health care practice group leader at Lambert, Edwards & Associates, a statewide public and investor relations firm (formerly known as John Bailey & Associates), where she worked for 11 years on a variety of accounts, including Blue Cross Blue Shield of Michigan, DTE Energy and St. John Health, among numerous others.

Prior to her role at LE&A/JB&A, Hope began her career as an account executive with the public relations and marketing company, Marx Layne & Company.

SCHEDULE

8:00-8:30 am  Networking / Breakfast

8:30-9:30 am  Presentation / Workshop

10:00-10:15 am  Q&A

10:30 Adjourn